Liquid Gold
On the apex of modern technology is diet coke.
Imagine giving a can of it to a hunter-gatherer. This dark, sweet liquid not only comes in self-contained packaging, but also energizes you and has negligible health risks. They would think it nectar from the gods.
diet coke is the technodharmic drink of choice because it is entirely synthetic, it has no taste analog in nature. it is a testament to the spark of divinity in man, evidence that we can prescind from our base conditions to mirror our creator in infinite creativity.
diet coke's superiority over coke zero lies in its unabashed embrace of the synthetic. whilst coke zero (as the name implies) seeks to minimise itself, blend into nature as a predator would, diet coke recognises that the creations of humans are inherently natural. We appreciate diet coke not for some meagre calorie tradeoff but because it is liquid gold spun off the lathe of heaven, accessible to the masses. it is impressive not due to the absence of sugar but because of the transcendence of sugar.
diet coke is prometheus. coke zero is a bitter and capricious zeus. diet coke is advaita. coke zero is deferent hare-krishnaism. diet coke is humanism. coke zero is anti-natalism.